Our Collaboration Story

Our Collaboration Story


A collaboration with household name LullySelb was a blast! Not to mention a grand honour. We were both inspired, and super esctatic that both brands had a shared vision. We wanted to creatively collaborate on 2 pairs of tights that would describe every woman on a daily. 


It helped that we all got along really well, and knowing when to put our business hats on. This collaboration evolved into a pretty dope friendship - we're do grateful! 

GLOWgirl (Left) & GLOWgraphic (Right)

Rihanna said it best "WORK WORK WORK WORK WORK"

The team worked tirelessly on prints that inspired and we made sure that it would be well represented. We had countless prototypes and never gave up until we found the perfect set of designs to launch.


We will most definitely be reuniting with the talented duo in the near future!


Nawal Alhaddad


Check out their interview with me here!