How it all started - Founder's message

The idea came about in 2018, when I first donned the hijab. I was a fitness instructor back then, with majority of my clients being hijab-wearers. Although they loved exercising, they felt like their performance was limited to what they had on physically. Their traditional hijabs wouldn’t stay and their outfits would ride up uncomfortably exposing some areas of their body - leaving them drenched in sweat, feeling hot and uncomfortable.

There was a gap in the market for modest activewear, and I thought that there’s no better way to solve the problem than to be the solution. We wanted to be the answer - without compromising their modesty. InsyaAllah.


Nawal Alhaddad