HOW IT ALL STARTED
Nawal Alhaddad, Director of GLOWco.
The idea came about in 2018, when Nawal first donned the hijab. Being a fitness instructor for 10 years, with majority of her clients being hijab-wearers, she noticed that they felt like their performance was limited to what they wore. Their hijab wouldn’t stay and their outfits would ride up uncomfortably exposing some areas of their body - leaving them drenched in sweat, feeling hot and uncomfortable.
Seeing the gap in the market for modest activewear, Nawal thought to herself that there’s no better way to solve the problem than to be the solution. GLOWco aims to be the answer - without compromising modesty.
MODESTY IN ACTION, OUR MOTTO
The narrative with regards to Muslim women has always been centred around an image of them being oppressed – and it’s time to change that.
GLOWco is a label to showcase the true meaning of being a modest, active Muslim woman – we can be anyone we want to be, whether it’s someone who stands out from the crowd, or someone who perfectly blends into society.
We hope to be able to continue to play a part in female empowerment and helping the world better understand what it means to be a modern Muslim woman. With that, we give attention to detail when selecting and designing collections that will primarily meet the principles and function of modest activewear.
On top of that, we work to incorporate a variety of colours and prints in our collections to make it more fun and exciting to wear. At the same time maintaining affordability, without compromising quality. Much of GLOWco’s activewear is available in a wider range of sizes (S to 3XL) – which helps make exercise accessible to more women from all over the world.
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